TARGET AUDIENCE: Local chapter leaders (manage & moderate). Local chapter members in 10+ cities around the globe (participants).

PROBLEM WE’RE SOLVING:

VALUE PROPOSITION: How does the forum solve problems for local leaders & members of our local communities? How does this deliver specific benefits?

STRATEGIC DIFFERENTIATION: How does this stand out from “competitors?” Or provide “competitive advantage?”

CHANNEL STRATEGY: How do we plan to deliver this product to local leaders and local members?