TARGET AUDIENCE: Local chapter leaders (manage & moderate). Local chapter members in 10+ cities around the globe (participants).
PROBLEM WE’RE SOLVING:
- How can we engage with and communicate with our local chapter async?
- Lack of a centralized platform for async discussions, knowledge sharing, and community engagement among engineering leaders.
VALUE PROPOSITION: How does the forum solve problems for local leaders & members of our local communities? How does this deliver specific benefits?
- The forum provides a dedicated space for engineering leaders to discuss topics, share insights, and collaborate on challenges, enhancing community interaction and knowledge exchange.
- (need to validate) Can the “local forum / board” be integrated on the “Local Chapter” main page?
- Place for ongoing async communication / discussion
- (need to validate) space to communicate locally AND with broader ELC Ecosystem
STRATEGIC DIFFERENTIATION: How does this stand out from “competitors?” Or provide “competitive advantage?”
- ELC Ecosystem → connect with local chapter AND get exposed & involved with global community
- One platform so you don’t have to switch to different tools (virtual & local events, content from other events / communities, network locally & globally). (ex. Slack, Email, Zoom, other event management platforms)
- ELC “marketplace effect” - the more we foster discussion, knowledge sharing & conversation to support / grow our local communities, the more opportunities get generated that help us collectively benefit from increased exposure (Ex. Amsterdam discussion on career growth shares great insights, those insights can get shared to the broader ELC “forum” - more people discussion & share - scaling relationships and impact across all cities).
CHANNEL STRATEGY: How do we plan to deliver this product to local leaders and local members?
- Test with 1x local chapter?